HEADLINE WRITING

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Division 1
Dailies 5,865 Circulation and Above

1. Texarkana Gazette

1. Very clever! Accurate, too. 2. Another clever lead-in. The image it conveys brings a smile to the reader’s face. 3. A rhyming headline that is accurate and fits – and did we say ‘catchy?’

2. The Lufkin Daily News

1. Clever. 2. Cute. 3. Clever.

3. The Daily Sentinel (Nacogdoches)

Excellent cleverness and creativity.

4. The Terrell Tribune

1. Clever play on words, grabs reader’s attention. 2. Creative and original, playing off the movie’s well-known line. 3. I like the headline; it is somewhat of a cliche, though.

Division 2
Dailies Circulation Up to 5,864

1. Ennis Daily News

1. Clever headline, and creative. 2. This headline was a little creative in the way that they made it TGI “Fry”-day. 3. Clever headline by using medical terms when referring to nursing and the medical center.

2. Athens Daily Review

Excellent accuracy. Clever. Good word play.

3. Waxahachie Daily Light

No. 1 in questionable taste.

4. Kilgore News Herald

Accuracy good.

Division 3
Semi-Weeklies

1. Wise County Messenger (Decatur)

1. Clever. 2. Clever use of abbreviations. 3. Clever.

2. Hood County News (Granbury)

1. Interesting. 2. Clever. 3. Kind of expected, but appropriate.

3. The Gatesville Messenger

Excellent accuracy.

4. The Mabank Monitor

Excellent accuracy.

Division 4
Weeklies 2,600 Circulation and Above

1. Azle News

1. Very creative. 2. Clever. 3. Accurate.

2. The Wylie News

1. Headline plays off graphic. 2. Accurate. 3. Clever.

3. Mineola Monitor

1. Clever. 2. We like alliteration a lot. 3. Balanced and accurate.

4. Tri-County Leader (Whitehouse)

Excellent accuracy.

Division 5
Weeklies 1,501 Circulation to 2,599

1. The McGregor Mirror

1. The best headline in the bunch for cleverness. 2. Literate and accurate. 3. Clever.

2. The Springtown Epigraph

1. Very creative. Like the baseball graphic. 2. Clever. 3. Clever.

3. Iowa Park Leader

Excellent accuracy.

4. The Marlin Democrat

Excellent accuracy.

Division 6
Weeklies Up to 1,500 Circulation

1. Crowley Star

1. Clever, accurate. 2. Good play on words. 3. Clever, original.

2. The Leonard Graphic

1. Great headline – clever. 2. Accurate. 3. Clever.

3. Joshua Star

1. Like the split headline effect. 2. OK. 3. Creative, punchy.

4. South Tarrant Star (Everman)

Excellent accuracy.